For over 40 years, Vic Firth has been a leader in design, innovation and technology. He has pioneered new concepts and methods to constantly improve upon the manufacturing process, resulting in the world's best drumsticks and mallets. In this video feature, Vic traces the development of the company, from its humble beginnings (when he hand wittled the first SD1) to the automated computer pairing system we use today to produce 12 million sticks each year.